If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.
A) integrated marketing communications
B) public relations
C) a promotion mix
D) primary-demand advertising
E) coordinated strategic planning
Question 2
The objective of ____ is to decide on the amount of products or services each facility will produce during a specified period of time.
A) design planning
B) strategic planning
C) operational planning
D) capacity planning
E) output specification