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Author Question: If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and ... (Read 432 times)

vHAUNG6011

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If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.
 A) integrated marketing communications
  B) public relations
  C) a promotion mix
  D) primary-demand advertising
  E) coordinated strategic planning

Question 2

The objective of ____ is to decide on the amount of products or services each facility will produce during a specified period of time.
 A) design planning
  B) strategic planning
  C) operational planning
  D) capacity planning
  E) output specification



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kmb352

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Answer to Question 1

A

Answer to Question 2

C




vHAUNG6011

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Reply 2 on: Jul 14, 2018
Gracias!


cam1229

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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