Author Question: If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and ... (Read 477 times)

vHAUNG6011 · **on:** Jul 14, 2018

If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____.
A) integrated marketing communications
B) public relations
C) a promotion mix
D) primary-demand advertising
E) coordinated strategic planning

Question 2

The objective of ____ is to decide on the amount of products or services each facility will produce during a specified period of time.
A) design planning
B) strategic planning
C) operational planning
D) capacity planning
E) output specification