Simpson Micro owns warehouses that stock computer software. They offer net terms to retail stores, offer specials and promotions, and provide customer service. Simpson Micro is a(n) _____ wholesaler.
A) general specialty
B) general merchandise
C) rare-service
D) specialty-line
E) agent
Question 2
The development of a plan for converting a product idea into an actual product is called
A) design planning.
B) research and development.
C) product design.
D) operational planning.
E) planning horizon.