A large restaurant with locations throughout the United States has a long-term partnership with Tyson for its poultry and a produce distributor for its fruits and vegetables. These relationships reduce inefficiencies and costs and result in higher customer satisfaction. This restaurant is successfully using _____.
A) exclusive distribution
B) vertical channel integration
C) supply chain management
D) intensive distribution
E) wholesale intermediaries
Question 2
Needles, Inc has five of its ten products at the end of the product life cycle. To maintain its market share, the firm must at least find ways to
A) reduce the cost of marketing its products.
B) cut manufacturing costs.
C) extend or refine the want-satisfying capability of its products.
D) reduce the number of employees.
E) increase the price of the product.
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