A manager at JCPenney discovers that Dillard's has reduced the price of its children's Levi's from 31.99 to 24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, SALE: 24.99. This is an example of what pricing strategy?
A) Secondary-market pricing
B) Periodic discounting
C) Reference pricing
D) Random discounting
E) Comparison discounting
Question 2
Galvin Corporation provides institutional food facilities with bread and other baked goods. The company does not actually produce or market the bread, and it has very few employees, most of whom are top executives or clerical workers. Galvin Corporation has a(n) ____ organizational structure.
A) matrix
B) line-and-staff
C) network
D) informal
E) line
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