Author Question: TCBY wants to expand its line of food products. The company sent surveys to consumers to determine ... (Read 18 times)

ericka1

  • Hero Member
  • *****
  • Posts: 544
TCBY wants to expand its line of food products. The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks. The company is in which phase of new product development?
 A) Idea generation
  B) Product development
  C) Test marketing
  D) Screening
  E) Business analysis

Question 2

Dramatic Expressions
 
  Dramatic Expressions is a home decorating company that sells many different household accessories ranging from candles to entertainment centers. Wanda is the CEO of the company. She feels that there is not enough specialization within the company and wants to organize the business in a different way. Wanda thinks that the company would be more effective if it were to switch to a new way of organization. For example, there could be a manager in charge of the candles, a different manager in charge of the entertainment centers, and so on.
 
  Another issue that Wanda wants to resolve is that of delegation. She believes that if she could improve her delegating, employees would feel more empowered and want to go above and beyond what they are required to do. There are certain reasons that Wanda has a hard time delegating to others, but she is confident that the problem will be overcome if she works on it.
 
  Refer to Dramatic Expressions. What type of departmentalization does Wanda want to switch to?
 A) By function
  B) By product
  C) By location
  D) By customer
  E) By responsibility



bpool94

  • Sr. Member
  • ****
  • Posts: 354
Answer to Question 1

A

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Everyone has one nostril that is larger than the other.

For a complete list of videos, visit our video library