If Tyson, a poultry producer, decided to start producing veggie burgers, this would be an example of
A) developing an entirely new product line.
B) expanding the depth of the marketing mix.
C) extending an existing product line.
D) an aesthetic product modification.
E) narrowing the marketing mix.
Question 2
The duties of a marketing manager include facilitating the exchange of products between the organization and its
A) customers or clients.
B) suppliers.
C) successors in interest.
D) local government.
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