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Author Question: How does product differentiation allow a firm to exert some control over a product's ... (Read 136 times)

melina_rosy

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on: Jul 14, 2018
How does product differentiation allow a firm to exert some control over a product's price?

Question 2

The primary functions a manager performs include planning, solving problems, leading and motivating, and controlling.
 
 Indicate whether the statement is true or false


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stanleka1

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Reply #1 on: Jul 14, 2018
Answer to Question 1

When a product is differentiated, buyers perceive the distinguishing characteristics of a product or service and will consider buying due to those characteristics. When customers have chosen a brand for non-price reasons, they are not as swayed by competing firms or brands.

Answer to Question 2

False


melina_rosy

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Reply #2 on: Jul 14, 2018
Correct answers!


stanleka1

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Reply #3 on: Jul 14, 2018
Great! Please up vote :D


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