This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is brand equity? Describe the major factors that make up brand ... (Read 100 times)

CQXA

  • Hero Member
  • *****
  • Posts: 546
on: Jul 14, 2018
What is brand equity? Describe the major factors that make up brand equity.

Question 2

Most organizations use four types of resources: material, human, financial, and informational.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bfulkerson77

  • Sr. Member
  • ****
  • Posts: 331
Reply #1 on: Jul 14, 2018
Answer to Question 1

Brand equity is the marketing and financial value associated with a brand's strength in a market. Brand equity represents the value of a brand to an organization. The four major factors that contribute to brand equity are brand awareness, brand associations, perceived brand quality, and brand loyalty.

Answer to Question 2

True


CQXA

  • Member
  • Posts: 546
Reply 2 on: Jul 14, 2018
:D TYSM

covalentbond

  • Member
  • Posts: 336
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Inhibition and facilitation of spruce during the major successional stages at Glacier Bay, Alaska (d Inhibition and facilitation of spruce during the major successional stages at Glacier Bay, Alaska (d
Major Hydrosphere Reservoirs Major Hydrosphere Reservoirs
Major Diagnostic Categories of Mental Disorders Major Diagnostic Categories of Mental Disorders
Risk Factors of Osteoporosis Risk Factors of Osteoporosis
Hurricane Paths: Major Hurricane History Hurricane Paths: Major Hurricane History
Basic Food Groups and Their Major Nutrients (Continued) Basic Food Groups and Their Major Nutrients (Continued)
Video: Stroke volume - contractility definition

For a complete list of videos, visit our video library