Author Question: What is brand equity? Describe the major factors that make up brand ... (Read 108 times)

CQXA · **on:** Jul 14, 2018

What is brand equity? Describe the major factors that make up brand equity.

Question 2

Most organizations use four types of resources: material, human, financial, and informational.

Indicate whether the statement is true or false

bfulkerson77 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

Brand equity is the marketing and financial value associated with a brand's strength in a market. Brand equity represents the value of a brand to an organization. The four major factors that contribute to brand equity are brand awareness, brand associations, perceived brand quality, and brand loyalty.

Answer to Question 2

True