Give the characteristics of shopping products, specialty ...

[jessicacav]

Give the characteristics of shopping products, specialty products, and convenience products. Illustrate those characteristics with examples of products that fit the categories.

Question 2

The coordination of efforts directed at improving customer satisfaction, increasing employee participation, improving supplier partnerships, and facilitating an organizational atmosphere of continuous quality improvement is known as
 A) a quality concern focus.
  B) total quality management.
  C) total quality development.
  D) total quality commitment.
  E) quality improvement planning.

[rachel]

Answer to Question 1

Convenience products are relatively inexpensive, frequently purchased items for which buyers want to exert only minimal effort, such as chewing gum or newspapers. Shopping products are items for which buyers are willing to expend considerable effort on planning and making the purchase, such as appliances and furniture. Specialty products are items with special or unique characteristics for which a group of buyers is willing to expend considerable purchasing effort, such as sports cars or antique items.

Answer to Question 2

B

[jessicacav]

Gracias!

[tandmlomax84]

Excellent