A collection of information arranged for easy access and retrieval may be referred to as a
A) database.
B) market share.
C) sales forecast.
D) marketing environment.
Question 2
Alex notices that sales of the company's best products are declining. He gathers together his sales staff to generate solutions to the decline in sales. He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others. Alex is using
A) Blast Then Refine.
B) trial and error.
C) generation.
D) group think.
E) brainstorming.