Author Question: Marketing research, like a marketing information system, involves a continuous process. Indicate ... (Read 151 times)

cartlidgeashley · **on:** Jul 14, 2018

Marketing research, like a marketing information system, involves a continuous process.

Indicate whether the statement is true or false

Question 2

Which of the following is not a step in the decision-making process?
A) Solving the identified problem
B) Implementing and evaluating the solution
C) Identifying the problem or opportunity
D) Selecting an alternative
E) Generating alternatives