Author Question: Marketing managers are better able to predict consumer responses to marketing strategies and to ... (Read 340 times)

formula1 · **on:** Jul 14, 2018

Marketing managers are better able to predict consumer responses to marketing strategies and to develop a satisfying marketing mix if they are aware of the factors that
A) are controllable marketing forces.
B) are uncontrollable marketing forces.
C) affect buying behavior.
D) are used to segment the market.
E) are involved in the handling of consumer complaints.

Question 2

When the management of a large grocery store heard that Walmart might be coming to town, they developed alternative courses of action they could take if their competitive landscape changed. What type of plan did they develop?
A) Strategic
B) Objective
C) Contingency
D) Tactical
E) Operational