Leslie studies how individuals go about purchasing products for their personal consumption and what factors influence these decisions. Leslie studies
A) business buying behavior.
B) consumer buying behavior.
C) marketing psychology.
D) purchasing psychology.
E) marketing research.
Question 2
Harrington Golf Co states that it will double its employee staff and decrease its advertising budget by 25 percent in order to keep up with its high customer demand. This is part of its ____ plan.
A) strategic
B) tactical
C) contingency
D) operational
E) long-term
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