Answer to Question 1
a. Primary readers: These are the action-takers, the people who will be reading the document and then doing something as a result.
b. Secondary readers: These are the people who advise the primary readers. If the primary readers have to make a decision, then they might consult the secondary readers.
c. Tertiary readers: These are the evaluators. They will be evaluating your proposal and your company and even to a certain indirect extent, you. It may be that these readers will never read your document, but you still want to keep them in mind as you write.
d. Gatekeepers: These are the supervisors at your company who will decide whether your document goes out at all. Though a document isnt really written directly for them, you still need to keep them in mind so that it can meet their requirements.
Answer to Question 2
We mean that we as writers have to make sure that our documents are as clear as possible. We wont be standing over our readers shoulders explaining what we meant to say, so we have to make sure that we get things right the first time.
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