When General Motors builds an automotive plant in Canada, this is an example of
a. global sourcing.
b. direct investment.
c. a strategic alliance.
d. global business.
e. None of these
Question 2General Mills and Nestle established Cereal Partners Worldwide to compete with Kellogg in
Europe. This is an example of
a. a joint venture.
b. a licensing agreement.
c. an export restraint agreement.
d. global sourcing.
e. None of these.