Author Question: A number of methods of fundraising exist. When choosing an approach there is a lot to consider, ... (Read 34 times)

magmichele12 · **on:** Jul 30, 2018

A number of methods of fundraising exist. When choosing an approach there is a lot to consider, including

A. Telephone solicitation, but you should only use a professional telemarketing service to make your telephone calls.
B. Direct mail, which generally faces little competition from other organizations and produces a high rate of return.
C. Events, but you need to be clear about whether your event is primarily people raising or fundraising and it needs to be interesting enough that people will want to give you money to participate.
D. An understanding that once people contribute to your organization, you cannot ask them for money again.

Question 2

Contributions from individuals

A. Is an important source of income; more money comes from individuals than from any other nongovernmental source.
B. Attempting to build a relationship with contributors and nurturing prospects is both manipulative and unnecessary since people give to causes not to people.
C. Can include having dues for membership in your organization as a long as you keep one, high level of membership dues so that membership really means something.
D. Is generally not worth the effort because individuals contribute so few of their own funds that you are likely to receive very little from this source.