Researchers have developed several explanations for the observation that people recall information more accurately if they try to connect that information with themselves. Chapter 5 noted that one likely explanation is that people are more likely
a. to use encoding specificity when connecting information to other people, so this problem leads to memory errors.
b. to use auditory cues when connecting information to other people, so this problem leads to memory errors.
c. to think about how this information is related to themselves, so this enhances recall.
d. to picture themselves in an unusual context, and this novel context enhances recall.
Question 2
Suppose that when you hear a new acquaintance's name, Chris Money, you think about the meaning of the name Money, including both coins and dollar bills, and the importance of money in our culture. The kind of processing you would be using is called
a. serial processing.
b. automatic processing.
c. sensory memory.
d. elaboration.
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Management Information Systems: Managing the Digital Firm, 15th Edition