Answer to Question 1
Any three of the following are acceptable:
a . Keep the questionnaire as short as possible.
b. Design the questions to be short, simple, and clearly worded.
c. Consider beginning with simple demographic questions to help respondents get started and become comfortable quickly.
d. Consider using a combination of dichotomous questions, multiple-choice questions, and open-ended questions.
e. Avoid using leading questions.
f. When preparing the questions, think about how you intend to tabulate and analyze the responses.
Answer to Question 2
a . Personal interview: involves an interviewer soliciting information from a respondent by asking prepared questions; it has a higher expected response rate but is typically expensive.
b. Telephone interview: involves soliciting information by calling people. This is usually less expensive, but it is also less personal and has a lower expected response rate.
c. Self-administered survey: this is an inexpensive method of conducting a survey which is usually mailed to a sample of people; it usually has a very low response rate.
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