Author Question: Using MS Access, Kate Sandberg has accumulated a large database of client contacts while building ... (Read 68 times)

melly21297 · **on:** Aug 3, 2018

Using MS Access, Kate Sandberg has accumulated a large database of client contacts while building her practice over the past 10 years. How can she use this data to market her practice? Describe at least two ways in which the information can be used.

What will be an ideal response?

Question 2

Step-by-step tutorials for learning to create and use databases are provided on the Microsoft Access program _____ feature.

Fill in the blank(s) with correct word

bdobbins · **Reply #1 on:** Aug 3, 2018

Answer to Question 1

The database is integrated with Word, so that the database can be used to create a mail merge with form letters created in Word. The database entries may include information about the subject matter of the client's prior case. Whenever Kate learns of an important development in that subject area, she can use it as an opportunity to send information about that update to clients who have had matters in that area. This allows her to reconnect with these clients and demonstrate her continuing expertise. The database can also be used to send out holiday cards, birthday greetings, and other mailings.

Answer to Question 2

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