Provide some examples of internal vs external marketing? What ...

[Collmarie]

Provide some examples of internal vs external marketing?
 
  What will be an ideal response?

Question 2

Referencing the section: A Tale of Two Bars and list of holidays in this chapter, create a marketing plan for The Library and for The Office. Compare and contrast what the two establishments might do for the holidays.
 
  What will be an ideal response?

[perkiness]

Answer to Question 1

 Internal marketing refers to providing a user-friendly beverage menu, effective customer service, suggestive selling, and other in-house promotions.

 External marketing or advertising refers to activities undertaken to bring the customer into the establishment, such as radio or print advertising and use of billboards or coupons.

Answer to Question 2

There are several possible responses for this answer. Most importantly, the student should remember that every successful beverage establishment seeks to identify and serve a specific target market, or group of people that support the particular business concept. Therefore, identifying a specific target market involves analyzing and grouping customers into like characteristics and profiling them into segments.

Many factors must be looked at when determining the target market for a business. Managers must determine the buying behavior, customer satisfaction level, attitudes, and lifestyles of their customers. The Library's target market will obvious be quite different from that of The Office. The Library should expect to draw most of its customers from the university, whereas The Office draws its customers from the downtown business area.

[Collmarie]

Thanks

[perkiness]

Welcome