Explain what it means to analyze a statement of income ...

[berenicecastro]

Explain what it means to analyze a statement of income systematically and how one goes about it, from the first step to the last.
 
  What will be an ideal response?

Question 2

Two of the five major elements of the promotional mix are:
 
  A) sales promotion and budget. B) sales promotion and advertising.
  C) target market and advertising. D) target market and budget.

[Pamela.irrgang@yahoo.com]

Answer to Question 1

is acceptable and the higher one is not, the problem is with some figures in between the two.
c. If the ratio at a particular level is not acceptable, the problem is with one or more of the figures above this level.
Continuing this analysis, let us assume that the ratio of total controllable expenses to total revenue is not acceptable. As noted above, the problem lies somewhere above this line. We would then go to the next major level on the statement of incometotal incomein an attempt to isolate the problem. If this ratio of total income to total revenue is acceptable, the problem lies somewhere in between total income and total controllable expenses. Each line under controllable expenses would be analyzed to determine which figures are over budget or out of line with competing ratios.

Answer to Question 2

D

[berenicecastro]

TY

[Pamela.irrgang@yahoo.com]

You're welcome