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Author Question: The discounted or internal rate of return considers the time value of money and determines the rate ... (Read 44 times)

captainjonesify

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The discounted or internal rate of return considers the time value of money and determines the rate of return that would result when the present value of the return equals the ____________.
 
  Fill in the blank(s) with correct word

Question 2

Define marketing, and list and explain the major concepts involved.
 
  What will be an ideal response?



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harveenkau8139

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Answer to Question 1

initial investment

Answer to Question 2

that benefits both. The buyer receives something of value and the organization receives revenue.
Robert Reid's definition of marketing that brings together the financial concerns of management and the need to satisfy consumer needs. His definition includes 1. determining the needs and wants of consumers. 2. creating the mix of products and services that will satisfy these needs and wants. 3. promoting and selling the productservice mix to generate a level of income satisfactory to the management and stockholders of the organization.
Majors concepts of marketing: 1. focus on the customer, 2. businesses cannot be all things to all people, 3. an appreciation of research to determine customer needs and wants, 4. products and services should be developed after customer needs and wants have been identified, 5. customer satisfaction, and 6. customer satisfaction should bring economic benefit to the organization.





 

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