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Author Question: Which is an internal source of marketing environmentrelated data? a. Statewide data detailing ... (Read 51 times)

elizabeth18

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on: Aug 10, 2018
Which is an internal source of marketing environmentrelated data?
 
  a. Statewide data detailing unemployment rates by county
  b. Federal Census Bureau records detailing population trends
  c. Saturday night sales records generated by an establishment's POS system
  d. City zoning records listing the number of establishments located in the city limits

Question 2

Identify psychographic factors used to define the target market.
 
  What will be an ideal response?


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adammoses97

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Reply #1 on: Aug 10, 2018
Answer to Question 1

C

Answer to Question 2

Psychographic factors include lifestyle, beliefs, attitudes, and other customerdefiningcha racteristics. Psychographics are important because they describethe human characteristics of customers. These characteristics may have adirect bearing on their responses to marketing-related activities such aspricing, response to promotions, reaction to new product introductions, andreactions to proposed or actual changes in the products or services sold bythe establishment.


elizabeth18

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Reply 2 on: Aug 10, 2018
Thanks for the timely response, appreciate it

Dominic

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Reply 3 on: Yesterday
Gracias!

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