This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Define the following forms of promotional pricing and identify consideration management should take ... (Read 71 times)

vHAUNG6011

  • Hero Member
  • *****
  • Posts: 514
on: Aug 10, 2018
Define the following forms of promotional pricing and identify consideration management should take into account if choose to employ.
 
  What will be an ideal response?

Question 2

_________________ can provide a direct and personal message to a specific demographic.
 
  a. Direct mail
  b. Outdoor advertising
  c. An Internet webpage
  d. Television


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

TheDev123

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Aug 10, 2018
Answer to Question 1

Discounting  a percentage is taken off the normal retail price. Management must take steps to ensure discounts are not too deep to avoid hurting profits.
 BOGO  when customer buys one item at full price, they get another, equal or lower priced item for free. Should be used primarily during slow business hours.
 Bundling  a variation of Prix Fixe menus. Allows the customer to get a better value by adding items at as reduced price. Actual cost of combination should be determined to protect profits.
 Coupons  customer must present coupon to get discount. Can be used with any of the above. Should consider how availability of coupon will impact frequency of guest visit to operation.

Answer to Question 2

B


vHAUNG6011

  • Member
  • Posts: 514
Reply 2 on: Aug 10, 2018
YES! Correct, THANKS for helping me on my review

T4T

  • Member
  • Posts: 348
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

If all the neurons in the human body were lined up, they would stretch more than 600 miles.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Did you know?

Prostaglandins were first isolated from human semen in Sweden in the 1930s. They were so named because the researcher thought that they came from the prostate gland. In fact, prostaglandins exist and are synthesized in almost every cell of the body.

First-pass effect: (a) drugs are absorbed; (b) drugs enter hepatic portal circulation and go directl First-pass effect: (a) drugs are absorbed; (b) drugs enter hepatic portal circulation and go directl
faimly forms faimly forms
The various forms of spina bifida The various forms of spina bifida
Opioids for Pain Management Opioids for Pain Management
Three active forms of vitamin A: all-trans-retinol, -retinal, and –retinoic acid Three active forms of vitamin A: all-trans-retinol, -retinal, and –retinoic acid
Forms of primary adult glaucoma Forms of primary adult glaucoma
Video: Rena arc construction

For a complete list of videos, visit our video library