Answer to Question 1
Generally, simplicity is preferred in written communication. Avoid ambiguity,
long words, and above all, culinary jargon. Simplify the subject for the reader
and be brief. It is best to use action verbs rather than passive verbs.
Be direct and to the point at all times. This is essential, particularly when
giving written instructions. Sentences should contain one idea and should
normally average 20 words. The correct use of punctuation in sentences is
important in order to highlight certain items and not to confuse the reader.
Paragraphs are used to signal the reader and contain a theme. They should be
six to seven lines in length. The first sentence of the first paragraph sets the
tone of the communication.
Short words are easier to read. Shorter words (or phrases) are easier to
understand than longer ones.
Answer to Question 2
T