Author Question: Imagine that you are working on a campus with only retail operations. Your customers want you to ... (Read 85 times)

silviawilliams41

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Imagine that you are working on a campus with only retail operations. Your customers want you to offer value meals and 1.00 options.
 
  How would you accommodate (or deny) their request? What could be the potential implications? What would you to do to prepare for the negative implications?

Question 2

As the food service director, imagine that you receive a phone call from a parent who is complaining about the requirement that his/her resident student is required to buy a campus meal plan.
 
  How would you explain this requirement in a way that shows real value to the parent?



briseldagonzales

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Answer to Question 1

After soliciting ideas, consider suggesting the following options in class discussion:

 Offering a single item dollar menu, posted against a higher value bundled meal (much as the quickservice chains do).

 Offering a limited dollar menu, but with items that are disabled in contrast to regular offerings (e.g., hamburgers without cheese, an obviously less attractive bun, without sauce or tomato/onion/ lettuce add-ons)

 Offering the dollar menu only at a location that is less convenient than most, and which already has less traffic than desired

 Offering a dollar menu at select location(s) but only at certain times of day, when traffic is low because peak times are over.

Discuss the advantages and disadvantages of each strategy.

Answer to Question 2

After soliciting class ideas, consider polling the students on their view of these additional arguments:

 that the meal plan guarantees that for a given price, the student will be given nutritious wholesome meal options throughout the whole semester, with no parental worries that they will run out of meal money.

 the suggestion that the meal plan offers a better value than what the student could obtain elsewhere

 simply stating the college policy that student who live on campus and participate in campus resident life benefit from joining other resident students in a communal dining situation.

 pointing out that since resident halls do not have cooking facilities, it is impossible for the school to have a reasonable assurance that resident students will have adequate nutrition to take full advantage of educational programs.



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silviawilliams41

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Both answers were spot on, thank you once again




 

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