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Author Question: Local advertising revenue is the largest category of advertising revenue in which electronic media ... (Read 38 times)

daltonest1984

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on: Aug 11, 2018
Local advertising revenue is the largest category of advertising revenue in which electronic media industry?
 
 

a. cable television
  b. broadcast television
   c. radio
  d. telecommunications
  e. b and c



Question 2

Program strategies designed to appeal to young adults, Hispanics, or African Americans are examples of
 
  a. segmentation
 

b. branding
  c. publicity
  d. positioning
  e. program distribution



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jgranad15

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Reply #1 on: Aug 11, 2018
Answer to Question 1

c.

Answer to Question 2

a


daltonest1984

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Reply 2 on: Aug 11, 2018
Thanks for the timely response, appreciate it

juliaf

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Reply 3 on: Yesterday
Excellent

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