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Author Question: Is it ethical, in your opinion, for public relations practitioners to ghostwrite articles that tout ... (Read 47 times)

SGallaher96

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on: Aug 11, 2018
Is it ethical, in your opinion, for public relations practitioners to ghostwrite articles that tout a pharmaceutical company's product?
 
  What will be an ideal response?

Question 2

What are the advantages and the disadvantages of being an independent public relations consultant?
 
  What will be an ideal response?


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6ana001

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Reply #1 on: Aug 11, 2018
Answer to Question 1

In answering this question, students could move beyond the Guidelines for
Pharmaceutical Companies and the PRSA Code (professional level) to ethical
values at other levels (see Chapter Six): societal and personal, particularly.

Answer to Question 2

Advantages include being the boss, which entails selecting clients, ensuring that
your values are followed, and pocketing most of the profits. Disadvantages
include the constant prospecting for new clients, the workload, and the lack of
colleagues for brainstorming.


SGallaher96

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Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


6ana001

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Reply #3 on: Aug 11, 2018
Great! Please up vote :D


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