This topic contains a solution. Click here to go to the answer

Author Question: What are the elements of a good crisis communications plan? What will be an ideal ... (Read 41 times)

LaDunn

  • Hero Member
  • *****
  • Posts: 526
What are the elements of a good crisis communications plan?
 
  What will be an ideal response?

Question 2

How did NASA's responses to the Challenger and Columbia accidents differ?
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

shoemake

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

A good plan should develop a precise definition of what constitutes a crisis within the organization.
Everyone should be using the same terminology, and that terminology should have the same
meaning for everyone. It should identify a crisis management team, the people whose job it will be
to respond. It should identify the stakeholders. It should list the names and telephone numbers of
individuals who will need to be regularly informed. It should also identify where the response will
be coordinated and where reporters can go to get information. Finally, it needs to address employeetraining
issues. Crisis communications training should occur as a normal part of employee training.

Answer to Question 2

NASA learned a lot from its mistakes during the Challenger disaster. Its failure to immediately
communicate with key stakeholders brought it criticism in 1986. That mistake was not repeated at
the time of the Columbia accident in 2003. By doing a better job of handling public communications
immediately after the accident, NASA officials were allowed to conduct their own investigation of
the Columbia accident. That's a lot different from 17 years earlier, when a loss of credibility created
by poor communication caused the White House to turn the Challenger investigation over to an
independent board.





 

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

For a complete list of videos, visit our video library