Answer to Question 1
The choice of a medium and message rests on the values of the source and targeted publics.
However, technology provides the tools of communication. It does not dictate values. The authors
cite the Bible, the first mass-produced book. It is now reproduced by a variety of media. However,
the values expressed in it have not changed.
Answer to Question 2
When anyone can serve as a gatekeeper, it presents both opportunities and challenges for
practitioners. The same is true when anyone can be a publisher. There is an online generation gap.
That is expected to change as cheaper computers become more accessible to both young and old. In
the meantime, one should not assume that the Internet reaches everybody. As a research tool, the
Internet can't replace the depth of traditional research methods. There is also the problem of
unwanted visitors in the form of spammers and hackers. The Internet is also a form of passive
communication - it has to be promoted.
Trignomentry values
Charles Darwin may be dead and gone but a recent write-in campaign has pitted him against Republican
ELISA technology
A child in an orphanage in Juba, Sudan. The treatment of this child is likely to affect his ability ...
Visualizing Technology Complete, 4th Edition
Public Speaking Guidebook