Author Question: Why are measurable objectives important to the evaluation phase of the public relations process? ... (Read 54 times)

CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
Why are measurable objectives important to the evaluation phase of the public relations process?
 
  What will be an ideal response?

Question 2

Why do we plan, and what are the qualities that comprise a good public relations plan?
 
  What will be an ideal response?



jharrington11

  • Sr. Member
  • ****
  • Posts: 365
Answer to Question 1

What are the advantages of measurable objectives? What are the disadvantages?
Answer: If objectives are not measurable, then how do we define success? However, the great
disadvantage is the uncertainty of how much change is possible. Research is the key to developing
realistic and measurable objectives. Because changing public behavior is a long-term process,
objectives should be stated in terms of building relationships or acquiring resources when possible.
You should evaluate progress as the plan progresses  and change objectives if necessary and
possible.

Answer to Question 2

We plan keep our actions in line with our organization's values-based mission, to secure needed
resources, to help us control our destiny, to help us better understand and focus our research, to help
us achieve consensus, and to allow effective management of resources. A good plan is tied to a
specific goal of your organization, stays goal-oriented, is realistic, is flexible, and most important, is
values-driven.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

When Gabriel Fahrenheit invented the first mercury thermometer, he called "zero degrees" the lowest temperature he was able to attain with a mixture of ice and salt. For the upper point of his scale, he used 96°, which he measured as normal human body temperature (we know it to be 98.6° today because of more accurate thermometers).

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

For a complete list of videos, visit our video library