Author Question: Why are measurable objectives important to the evaluation phase of the public relations process? ... (Read 48 times)

CORALGRILL2014

  • Hero Member
  • *****
  • Posts: 525
Why are measurable objectives important to the evaluation phase of the public relations process?
 
  What will be an ideal response?

Question 2

Why do we plan, and what are the qualities that comprise a good public relations plan?
 
  What will be an ideal response?



jharrington11

  • Sr. Member
  • ****
  • Posts: 365
Answer to Question 1

What are the advantages of measurable objectives? What are the disadvantages?
Answer: If objectives are not measurable, then how do we define success? However, the great
disadvantage is the uncertainty of how much change is possible. Research is the key to developing
realistic and measurable objectives. Because changing public behavior is a long-term process,
objectives should be stated in terms of building relationships or acquiring resources when possible.
You should evaluate progress as the plan progresses  and change objectives if necessary and
possible.

Answer to Question 2

We plan keep our actions in line with our organization's values-based mission, to secure needed
resources, to help us control our destiny, to help us better understand and focus our research, to help
us achieve consensus, and to allow effective management of resources. A good plan is tied to a
specific goal of your organization, stays goal-oriented, is realistic, is flexible, and most important, is
values-driven.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Did you know?

Autoimmune diseases occur when the immune system destroys its own healthy tissues. When this occurs, white blood cells cannot distinguish between pathogens and normal cells.

For a complete list of videos, visit our video library