When writing a survey questionnaire, what are some considerations ...

[tichca]

When writing a survey questionnaire, what are some considerations when it comes to wording questions? What are some of the logistical concerns?
 
  What will be an ideal response?

Question 2

What are the steps practitioners should take when conducting a focus group?
 
  What will be an ideal response?

Question 3

A public relations plan developed and executed for a single, one-time purpose is called ________.
 
  A) a standing plan
  B) a logistical plan
  C) an ad hoc plan
  D) a flexible plan
  E) a contingency plan

[javimendoza7]

Answer to Question 1

When writing survey questions, use language that is appropriate and understood by the public for
whom the survey is intended. Questions have to be explicit with clearly understood meanings. Use
words that have clear and specific meanings. The shorter the questionnaire, the more likely people
will participate and complete it. Avoid bias in the wording or ordering of questions. Don't ask
objectionable questions. Some of the logistical considerations you should take into account before
administering a survey are: Can the personnel requirements be met? Can the survey be administered
within the desired time frame? Can you afford its cost? Data collectors will have to be trained.

Answer to Question 2

Steps taken when conducting a focus group: (1) Develop a list of general questions based upon
information needs. (2) Select as a moderator someone skilled in interviewing techniques. (3) Recruit
eight to 12 participants. (4) Record the session on either audiotape or videotape. (5) Observe the
session. (6) Limit the discussion to 60-90 minutes. (7) Discuss opinions, problems, and needs, not
solutions. ( Transcribe the session. (9) Prepare a written report on session.

Answer to Question 3

Answer: C

[tichca]

TYSM

[EAN94]

Excellent