A communication audit ________.
A) is a cost-benefit analysis of communication
B) uses survey research to determine audience attitudes
C) uses personal interviews to determine the attitudes and needs of a target public
D) determines whether communications are consistent with stated goals and values
E) none of the above
Question 2
When administering a survey, you should ________.
A) pretest the questions
B) develop a good sample and survey instrument
C) ask yourself if you can afford its cost
D) A and B
E) All of the above
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