« previous next »

Author Question: How are media kits most often used? A) For breaking news B) For major events C) For major ... (Read 74 times)

LCritchfi

  • Hero Member
  • *****
  • Posts: 519
on: Aug 11, 2018
How are media kits most often used?
 
  A) For breaking news
  B) For major events
  C) For major product launches
  D) For crises
  E) Both B and C.

Question 2

Is it a safe strategy to write a news release in the inverted pyramid structure?
 
  A) Yes; editors scan the top of the story quickly to determine interest.
  B) No; the narrative structure ensures better readership.
  C) Yes, because editors cut from the bottom of the story.
  D) Not always; a delayed lead may serve the story best.
  E) Both A and C.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
Buy Test-Bank


emilymalinowski12

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Aug 11, 2018
Answer to Question 1

Answer: C

Answer to Question 2

Answer: E


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

An electrocardiogram (ECG, EKG) is a commonly used procedure in which the electrical events associat An electrocardiogram (ECG, EKG) is a commonly used procedure in which the electrical events associat
Major Events in the History of Psychology (4 of 6) Major Events in the History of Psychology (4 of 6)
The major divisions of the nervous system. The major divisions of the nervous system.
Major Wind Systems: Katabatic Winds Major Wind Systems: Katabatic Winds
Scientists should use a variety of media to present the message Scientists should use a variety of media to present the message
Earth’s Major Lithospheric Plates Earth’s Major Lithospheric Plates
Video: Digestive System Animation

For a complete list of videos, visit our video library