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Author Question: Tracking media coverage and comparing it over time is known as A) intercept surveys. B) focus ... (Read 71 times)

nramada

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Tracking media coverage and comparing it over time is known as
 
  A) intercept surveys.
  B) focus groups.
  C) benchmarking.
  D) marketing research.
  E) none of the above.

Question 2

As a form of evaluation, measurement of production is
 
  A) the most precise of all the tools.
  B) not regarded as very meaningful by professionals.
  C) centered on quality rather than quantity.
  D) easy to guarantee.
  E) based on a highly complex formula.


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Loise Hard

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nramada

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Both answers were spot on, thank you once again



Loise Hard

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