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Author Question: Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign? ... (Read 99 times)

jerry coleman

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Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?
 
  A) He kept his thumb on the pulse of the press.
  B) He utilized four-color posters at key stops.
  C) He communicated subway benefits directly to passengers.
  D) He appealed directly to children.
  E) all of the above.

Question 2

Which of the following movements employed publicity techniques to further its cause?
 
  A) abolition
  B) suffrage
  C) prohibition
  D) environmentalism
  E) all of the above


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