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Author Question: Which is the key major difference between public relations and advertising? A) Advertising ... (Read 319 times)

Evvie72

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on: Aug 11, 2018
Which is the key major difference between public relations and advertising?
 
  A) Advertising involves paid space and broadcast time.
  B) Advertising relies on a number of communication tools.
  C) Advertising is broader than public relations in scope.
  D) Advertising often uses public relations as a communication tool.
  E) Advertising uses the tools of persuasion.

Question 2

Which is a major difference between public relations and journalism?
 
  A) Journalism has many components.
  B) Journalists gather and select information for the primary purpose of providing the public
  with news and information.
  C) Journalists write for segmented audiences.
  D) Journalists reach audiences through a variety of channels.
  E) Journalists are more honest than public relations professionals.
THINK Public Relations ¦ Wilcox, Cameron, Reber, Shin ¦ 2nd Edition
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ASDFGJLO

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Reply #1 on: Aug 11, 2018
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Evvie72

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Reply #2 on: Aug 11, 2018
Thanks


ASDFGJLO

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Reply #3 on: Aug 11, 2018
Welcome :)


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