This topic contains a solution. Click here to go to the answer

Author Question: This chapter's Appreciating Diversity account describes how McDonald's was able to succeed in the ... (Read 85 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
This chapter's Appreciating Diversity account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates
 
  A. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
  B. the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
  C. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
  D. applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
  E. Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.

Question 2

What is microenculturation?
 
  A. a condition that exists in large, industrialized states, wherein most of the population has only a small amount of real culture
  B. the process whereby particular roles are learned within a limited social system (for example, a business)
  C. the process whereby enculturation is accomplished through advanced media technology
  D. the result of the meeting between foraging and tribal communities in less developed countries
  E. enculturation based on a focused interest; for example, reruns of a TV show like Star Trek



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

Answer: C

Answer to Question 2

Answer: B





 

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

The heart is located in the center of the chest, with part of it tipped slightly so that it taps against the left side of the chest.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

For a complete list of videos, visit our video library