This chapter's Appreciating Diversity account describes how McDonald's was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates
A. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
B. the danger of applied anthropology turning itself into a tool of capitalist interests, which always disregard the culture and well-being of the consumer.
C. how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also to businesses, such as fast food.
D. applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
E. Brazilians' intolerance of foreign goods, because the companies that produce them disregard Brazilian tastes.
Question 2
What is microenculturation?
A. a condition that exists in large, industrialized states, wherein most of the population has only a small amount of real culture
B. the process whereby particular roles are learned within a limited social system (for example, a business)
C. the process whereby enculturation is accomplished through advanced media technology
D. the result of the meeting between foraging and tribal communities in less developed countries
E. enculturation based on a focused interest; for example, reruns of a TV show like Star Trek
Diversity in the United States
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