Author Question: Public relations involves creating and maintaining useful relationships between the business and the ... (Read 108 times)

asd123 · **on:** Sep 11, 2018

Public relations involves creating and maintaining useful relationships between the business and the public. You can follow ''a day in the life'' of public relations professionals in the fashion industry on the Lookonline.com web site.
What public relations work does Katie Ogan of Ogan/Dallal perform at 1:00 PM? Why do you think she is doing this?
Name at least two fashion public relations firms featured on the site.

Question 2

Visit the web site of Kenwood Towne Center, a large shopping center in Cincinnati, Ohio, to answer the following questions about price ranges, competition, and pricing policies in fashion retailing.
Find a listing of stores at Kenwood Towne Center. (Hint: From the home page, click the Mall Info link; then position your cursor on ''Mall Info'' and click Directory; then click Stores By Category.) Name at least one fashion retailer that you suspect sells garments that would be characterized as ''better.'' Explain your answer.
Name two stores at Kenwood Towne Center that are likely to be competitors. Explain your answer
''The price-line image a manufacturer or retailer has with customers influences the price that is set for an item.'' Based on what you know about the image of the retailers at Kenwood Towne Center, as well as other information about the mall you can gather from the site, what do you suspect about the prices of most garments sold at the mall? Explain your answer.

Toya9913 · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

Katie Ogan is reviewing requests from Hollywood stars who want to wear one of the firm's evening dresses to the Academy Awards. If a star wears one of the firms dresses, it would be great publicity for the company.
Eleanor Lambert Ltd. and Loving and Weintraub.

Answer to Question 2

''Better'' garments are generally sold in specialty shops or department stores. Possible answers include Dillards, Parisian, or Talbots.
Competitors are other businesses that sell similar items and seek business from the same customers. Possible answers include abercrombie/Limited Too (trendy clothes for teenagers) or Mimi Maternity/Motherhood Maternity (clothes for pregnant women).
Generally, most of the fashion retailers at Kenwood Towne Center tend toward the mid-to-high end; therefore, prices will be set accordingly since, as the text states, ''customers expect expensive items in high-end stores.''