Author Question: The Baby Boomer group, those born between 1942 and 1964, has been extremely important to fashion ... (Read 38 times)

V@ndy87 · **on:** Sep 11, 2018

The Baby Boomer group, those born between 1942 and 1964, has been extremely important to fashion marketers because they have the majority of buying power in the market place.

a. True
b. False

Question 2

The 18-34 age group is not as significant as the baby boomer segment, as they purchase fewer goods and have less buying power.

a. True
b. False

orangecrush · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

a

Answer to Question 2

b
They are significant as they purchase more than the baby boomers but they do have less buyer
power.
7.Acculturation is the change that occurs when people of different cultures interact.
a. True
b. False
a