When targeting the Asian population, particularly the Chinese, ...

[Ebrown]

When targeting the Asian population, particularly the Chinese, companies should factor in ________________ when planning assortments and advertising efforts.
 
  a. Collectivism c. Shopping Habits
  b. Acculturation d. Geodemographics

Question 2

Name two disadvantages of licensing.
 
  What will be an ideal response?

[meow1234]

Answer to Question 1

a

Answer to Question 2

1) The possibility of oversaturation of the brand in the marketplace
2) Licensing can be damaging to the brand name

[Ebrown]

Excellent

[komodo7]

Great answer, keep it coming