Answer to Question 1
c. Ignoring competitors merchandising assortment to develop a unique plan
Answer to Question 2
(Bella Notte and Serge now offer the two lowest costs of merchandise)
Bella Notte:
Dress Pumps - 36.5, Wedges - 19.4, Ballet Flats - 18.9, Slides - 21.6, Total before discounts - 96.5
96.5 x 3 = 2.9
96.5 x 5 = 4.8
96.5 2.9 4.8 = 88.8
Je Veux:
Dress Pumps - 37.3, Wedges - 20.2, Ballet Flats - 19.8, Slides - 22.5, Total before discounts -99.8
99.8 x 2 = 2.0
99.8 - 2.0 = 97.8
Serge:
Dress Pumps - 37.8, Wedges - 20.2, Ballet Flats - 20.7, Slides - 21.6, Total before discounts - 100.3
100.3 x 3 = 3.0
100.3 x 2 = 2.0
100.3 - 3.0 - 2.0 = 95.3
Rouge:
Dress Pumps - 39.1, Wedges - 20.9, Ballet Flats - 21.4, Slides - 23.4, Total before discounts - 104.8
104.8 x 2 = 2.1
104.8 x 5 = 5.2
104.8 - 2.1 - 5.2 = 97.5