Author Question: Since bridal retailers often refer to markup in terms such as 2.1 or 2.5, based on cost, why should ... (Read 64 times)

joblessjake · **on:** Sep 11, 2018

Since bridal retailers often refer to markup in terms such as 2.1 or 2.5, based on cost, why should a student of retail merchandising know how to calculate markup based on both Retail and Cost?

What will be an ideal response?

Question 2

New Englanders who attend college and work part-time jobs at recreational parks and purchase Patagonia and Northface products characterizes _________________ segmentation.

a. Demographics c. Geographics
b. Psychographics d. Geodemographics

snackralk · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

The usefulness of Retail based on cost is simplicity in calculation. However, profitability factors including cumulative markup and maintained markup are based on Retail. Also, national comparison data for stores of your type are based on Retail data. Thus, both are useful to the retailer.

Answer to Question 2

d