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Author Question: When a retailer is able to provide the market with a particular product before its competition it is ... (Read 28 times)

misspop

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on: Sep 11, 2018
When a retailer is able to provide the market with a particular product before its competition it is implementing ___________________ _________. Cite an example of a fashion business known for this competitive tactic.
 
  Fill in the blank(s) with correct word

Question 2

Describe 3 different methods of distribution for the following companies as they pursue business globally; Ralph Lauren, Nike, and Coach versus Zara, Marshall's and TJ Maxx, compared to Benetton.
 
  What will be an ideal response?


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cici

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Reply #1 on: Sep 11, 2018
Answer to Question 1

Speed to market  examples include Zara, ABS by Albert Schwartz and H&M.

Answer to Question 2

Ralph Lauren, Nike, and Coach open retail stores all over the world while maintaining web-sites
where merchandise is available for sale, Zara has brick and mortar stores as well as a web-site
except it is for informational purposes, not purchases, Benetton sell franchise operations.


misspop

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Reply #2 on: Sep 11, 2018
Thanks


cici

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Reply #3 on: Sep 11, 2018
Welcome :)


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