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Author Question: Vendor contribution to expenses related to advertising is called ______________. a. Markdown ... (Read 34 times)

SO00

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Vendor contribution to expenses related to advertising is called ______________.
 
  a. Markdown allowance
  b. Markdown rate
  c. Cash discount
  d. Cooperative advertising
  e. Promotional activity

Question 2

An ad that stresses retailer image is known as a piece of ______________
  advertising.
 
  Fill in the blank(s) with correct word



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epscape

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Answer to Question 1

d

Answer to Question 2

Institutional




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