The _______ quarter in the buying cycle includes August, September and October.
a. 1st
b. 2nd
c. 3rd
d. 4th
e. All of the above
f. None of the above
Question 2
This type of advertisement is widely circulated, is available in many sizes and may reach customers outside of a retailer's primary target market.
a. ROP
b. Credit card statement insert
c. Direct mailer
d. Postcard promoting a trunk show
e. None of the above