The family life cycle would be considered a(n) ________ variable.

[rl]

Question 1

Market segmentation is the process of:
◦ dividing a total potential market into heterogeneous subsets.
◦ dividing a total potential market into broad segments.
◦ dividing a total potential market into homogeneous subsets.
◦ none of the above

Question 2

The family life cycle would be considered a(n) ________ variable.
◦ behavioral
◦ geographic
◦ psychographic
◦ demographic

[thall411]

Answer 1

dividing a total potential market into homogeneous subsets.

Answer 2

demographic

[rl]

Excellent

[thall411]

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