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Author Question: The buyer decision process begins with: (Read 55 times)

aabwk4

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on: Mar 24, 2019
The buyer decision process begins with:
◦ Evaluation of alternatives
◦ Problem recognition
◦ Information search
◦ Purchase decision
Marketing for Hospitality and Tourism ¦ Kotler, Bowen, Makens ¦ 7th Edition
Buy Test-Bank


cascooper22

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Reply #1 on: Mar 24, 2019
Problem recognition


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