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Author Question: The differential effect that knowing the brand name has on customer response to the product and its ... (Read 49 times)

pepyto

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The differential effect that knowing the brand name has on customer response to the product and its marketing is termed:
◦ Brand liability
◦ Brand equity
◦ Brand positioning
◦ Brand presence


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Marked as best answer by pepyto on Mar 24, 2019

raenoj

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