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Author Question: Why do publishers print the first edition of a book by a popular author in hard cover and not in paperback? (Read 140 times)

magmichele12

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Why do publishers print the first edition of a book by a popular author in hard cover and not in paperback?
◦ Hard cover books are long lasting and paperbacks can rip easily.
◦ Readers who want to read the book as soon as it comes out will be willing to pay a higher price compared to those who can wait for the paperback edition.
◦ A hardcover is the publishers' way of rewarding the avid readers.
◦ Publishers are not sure of the demand.
◦ Publishers cannot price discriminate.


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Marked as best answer by magmichele12 on May 24, 2019

Mholman93

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